Search Engine Marketing - Getting Listed in Search Results

Search Engine Marketing - Getting Listed in Search Results Search engine marketing techniques aim at promoting websites in natural search results as well as paid inclusions, such as placing text ads alongside site listings on the results pages of search engines. Millions of online users search the web daily for information, products, and services. The resutls pages of search engine results play a major role in bringing traffic to websites. Getting a website listed on these pages is therefore crucial to any web promotion campaign. A sponsored search campaign involves keyword selection, bidding, ad design and placements, and periodic reporting on performance. Based on the pay-per-click payment model, a sponsored search can quickly make your business visible online on the search engine pages for selected keyword searches.

Do you have visitors but no sales?

Some affiliates complain that they receive thousands of visitors but can't turn those visitors into buyers. To them, I usually recommend re-reading Ken Evoy's article on pre-selling. Studying that article and implementing Ken's suggestions could have a huge impact on your sales. Donald Skarzenski reported on a company which bought a MILLION visitors but - whoops! - hadn't first taken the time to figure out what to do with them. It's a tale of stupidity on a grand scale.