Do you have visitors but no sales?

Some affiliates complain that they receive thousands of visitors but can't turn those visitors into buyers. To them, I usually recommend re-reading Ken Evoy's article on pre-selling. Studying that article and implementing Ken's suggestions could have a huge impact on your sales. Donald Skarzenski reported on a company which bought a MILLION visitors but - whoops! - hadn't first taken the time to figure out what to do with them. It's a tale of stupidity on a grand scale.